So yes, domain names have an impact on SEO. Having the right domain name can help you target your audience and accelerate your search engine rankings. But it's more than just keywords. Ca and its users are searching for your website from a Canadian city, so your website will receive a higher location.
Take a deep breath and get ready to learn the real story behind the SEO industry's false claims of exact match domain names. In general terms, while your domain name itself isn't considered a direct Google ranking factor, some elements of your domain name can influence your overall SEO success. Having a keyword in your domain can still be beneficial, but it can also lead to closer scrutiny and a possible negative effect on search engine rankings, so be careful. As far as I know, no search engine has confirmed that it uses record duration as a factor in scoring.
These domain extensions will significantly affect your website's ranking at the geo-search level. While the term root domain was originally created in the context of DNS (domain name servers), it generally refers to the combination of a single domain name and a top-level domain (extensions) to form a complete website address. Changing your domain name can affect your SEO, since you're effectively migrating your site from one direction to another. The main reason for renewing a domain would be if it's your primary domain, if you plan to keep it for a while, or prefer the convenience of renewing it so you don't have to worry about your domain expiring.
Search engines maintain different metrics for domains than for subdomains, so while Google itself has stated that, from a ranking perspective, the content of subdomains and subdirectories is treated in approximately the same way, it is recommended that webmasters place content worthy of link, such as blogs, in subfolders rather than subdomains (i.e., information regarding the legitimacy of domains can be used by search engine 125 when scoring documents associated with these domains). I've read some differences of opinion online regarding domain age and domain record length that affect search rankings. While the content of your website would still need to describe the products and services you sell, your domain name gives you an advantage by informing customers and search engines that you are based in Chicago.
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