The SEO process aims to increase a company's organic search results, driving organic search traffic to the site. This allows data marketers to distinguish between traffic coming to a website from other channels, such as paid search, social media, referrals and direct traffic, and organic search traffic. SEO stands for “search engine optimization”. It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through unpaid (also known as organic) search engine results.
SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your online visibility. This means that the more people see your website, the more your online traffic will increase and the better your chances of offering your product or service to a greater number of people. Let's look at why SEO is so important.
Search engine optimization (SEO) is the art and science of getting pages to rank better on search engines such as Google. Because search is one of the main ways that people discover content online, a higher search engine ranking can lead to increased traffic to a website. The basic goal of SEO is to increase your presence in relevant online search results, so you can get more leads, sales, and revenue. In other words, the ultimate goal of SEO is to grow your online business.
To understand the purpose of SEO, it helps to understand how your site fits into the big picture.