SEO Content StrategyMake a list of topics, Make a list of long-tail keywords based on these topics, create pages for each topic, set up a blog, create a coherent blogging program, create a link building plan, compress media files before uploading them to your site, stay up to date on news from SEO and Best Practices. According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern companies allocate an average of 41% of their marketing budget to it. In short, taking the time to devise a proper SEO strategy can revolutionize not only your online traffic, but your overall business as well. As already mentioned, Google's algorithm becomes smarter day by day and, using constant human participation, continues to align better with our thinking.
That said, there's no clever loophole or magic formula to circumvent a search engine, so don't bother trying. Write first for humans and second for search engines. While the motivation should always be humans first, search engines second, the basis of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also generates 1000% more traffic than organic social networks, which themselves dominate more than half of all online traffic.
So, if keywords are at the heart of SEO, they should also be at the heart of everything you do. We talk a lot about link building in our 10-step SEO audit, check it out. Download our SEO strategy e-book with a full annual plan for an easy-to-follow 12-month plan that you can use to develop a solid strategy, track your progress, and adapt to changing situations. Once you've established your goals and KPIs, it's time to go straight to keyword research and, most importantly, define the main keywords on your site that you'll target with pillar pages.
If you're not familiar with the concept, a pillar page serves as the basis for a group of topics that build on it. You can learn more about the topic groups here or see our guide on the 3 types of pillars page. Although there is no set number of cluster content items that you need to create for a particular topic, it's common to wait between 15 and 25, depending on the size and nature of the topic. Sometimes it's significantly more; sometimes it's less.
When it comes to writing your page text, turn to the SEO Content Template tool to help you create guidelines for your writers that focus on recommended content length, target keywords and variations, and readability based on analysis of the top 10 results for the query search entered. This audit will analyze your site against more than 130 technical and SEO errors. Auditing classifies them by errors, warnings, and notifications based on their severity and ability to affect performance. An SEO marketing strategy, also called an SEO strategy, is a plan to optimize your site for search engine optimization.
Creating, implementing and maintaining an SEO strategy can help your company improve its search rankings, organic traffic, and even organic conversions. According to former Google Senior Search Quality Strategist Andrey Lipattsev, high-quality content is one of the top three SEO ranking factors. On-page SEO may seem like something basic to SEO, but improvements to these elements are still a proven way to increase the organic visibility of your page. Coincidentally, that confusion is also one of the reasons most engine optimization strategies fail.
Getting the user's intent right is one of the main things to consider when creating your topic groups, but you can understand this by searching for the main keywords on your page and analyzing the content that is currently ranking. But experienced SEO professionals know that you can increase your organic traffic more strategically by optimizing your existing content through a process known as “content optimization.”. Creating quality is essential to winning and maintaining top positions, and is a crucial component of your SEO marketing strategy. If you're looking for longevity and profitability when it comes to your digital marketing, organic search strategies driven by SEO can't be beat.
Backlinks are still one of Google's top three ranking factors, and the reality is that you'll struggle to rank for competitive search queries without a solid link-building strategy. It's one thing to compare your own SEO performance, but smart marketers also take the time to analyze their competitors' performance and strategies to identify where they're winning and where they're not. However, keyword lists, on-page recommendations, or technical SEO audits are not examples of SEO strategies. We still see too many number-based approaches to SEO, where local businesses pay agencies to publish blog posts that strategically don't fit well.
To truly maximize your organic search results, you need to take a strategic approach to credible, high-quality websites and influencers. . .