SEO Checklist for Website Redesign Analyze your current site, inventory your high-performance content, determine your SEO goals, optimize your existing content, set up 301 redirects, update your site architecture, optimize your page speed, update your XML sitemap. Fortunately, this error is easily avoided by ensuring that pages with new or changed URLs have proper 301 (permanent) redirects instead. This way, search engines will know that the content of the page has been permanently moved, where the new version of your page is located and how to find it. Otherwise, they'll consider it lost and send your visitors a 404 notice.
In addition, 301 redirects transfer the old SEO positioning power of the page to the new location instead of making you work from scratch. Website Redesigns Can Have a Big Impact on SEO. When done right, the improved user experience can drive rankings, but if redirects aren't carefully mapped, it can diminish your authority and cause your website to lose a lot of organic traffic. Numerous fractions are altered during redesign, including code and pages.
If not managed properly, it can negatively affect the SEO of the website and affect the long-term growth of the site. However, if done correctly, redesigning a website can also increase your SEO strength. Design first, SEO later, this is not a good approach. You should involve an SEO specialist or a team in planning the redesign of your website.
Only then can you ensure correct redirects, the right URL structures, and little or no loss of content and traffic after the website redesign. A redesign can include changing your domain name, updating your content repository, adding new sections or features of the website, improving the look and feel (UI), optimizing everything for the mobile user experience (UX), rebranding, etc. It's much easier to proactively integrate SEO into your new website rather than trying to fix problems later. Unfortunately, it can also be an invitation to disaster if proper steps are not taken to ensure a smooth transition from an old website to a new one, it can damage the SEO equity that your site has worked hard to build over the years.
Familiarizing yourself with these common website redesign mistakes will help you minimize the risk of losing your organic search traffic and falling into rankings. Improvements may not be immediate, but if the redesign is done with all these SEO best practices in mind, you'll get better results in a matter of weeks. A website redesign SEO process allows you to take advantage of the opportunity to optimize page speed by addressing bloat. However, for sites with strong organic search traffic, this should be done with care to preserve their SEO.
This SEO checklist for website redesign will help you stay organized throughout the process and make sure you don't miss anything important. It's essential that you compare the performance of your website before redesigning it so that you can establish if the changes you've implemented are causing a drop in your rankings and traffic, or if it could be an unrelated problem, such as a hack of your site or a change in a search engine algorithm. You can also use a tool like Screaming Frog's SEO Spider to crawl your website and take an inventory of your current SEO data, such as broken links, redirects, content, etc. Typically, this change is due to serious SEO mistakes that have been made during the redesign, such as not setting up a proper redirect structure, either unknowingly or because SEO was an afterthought of the project.
When redesigning your site, it's important to avoid pitfalls that can seriously damage your SEO. This is just one reason to be aware of the multiple factors that can affect the redesign of the website. SEO planning for a redesign is not something that should be taken lightly. To avoid this, we've created a comprehensive SEO checklist that you can use not only to preserve your current Google rankings and traffic, but also to improve them with redesign.
With the data ready, your website redesign should be done without seriously affecting SEO, otherwise, you'll lose traffic in exchange for increasing conversions, which isn't ideal. . .